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Cooperative strategy

Cooperative strategy

Competing Successfully Through Strategic Alliances
Business & EconomicsManagement
Pages
254
Published
1999
Language
English

Synopsis

Corporate giants increasingly rely on strategic alliances to develop new products, enter markets, and globalize activities. However, collaboration can be a difficult and dangerous strategy, with pitfalls often overlooked. This book provides a robust framework and practical guidance for managers to effectively plan, implement, and make the best use of strategic alliances.

Prose complexity
7/10

Vibe

InformativeIntellectualComplex
Rivals

Genres

Business & Economics Management

Authors

B
Bernard Garrette

Bernard Garrette is the author of Cracked it! and its French companion, Trouvez-moi la solution ! His books are known for offering readers engaging challenges.

P
Pierre Dussauge

Pierre Dussauge is an author recognized for his contributions to business strategy. His book, "Cooperative Strategy," explores how organizations can work together effectively. His writing offers insights into complex business relationships.