J
Jonah Berger
Jonah Berger is a marketing professor and author. He's best known for his book, Contagioso, which explores why certain ideas and products become popular.
Contagious
Synopsis
This book uncovers the hidden science behind why certain ideas, products, and behaviors spread. Through groundbreaking research and compelling stories, it reveals six fundamental principles that make anything contagious. Learn how to apply these insights to make your own messages, advertisements, and content go viral. Whether you're a business leader or a public official, this guide offers actionable techniques to help your ideas catch on.