Competing in the Age of AI

This book explores how data, analytics, and AI are fundamentally reshaping industries and challenging traditional business models. It introduces a new operating architecture for AI-centric organizations, demonstrating how they create, capture, share, and deliver value. Authors Marco Iansiti and Karim R. Lakhani reveal how reinventing firms around these technologies removes historical constraints on scale, scope, and learning, leading to unprecedented growth and altering the landscape of competition.