This book explores how modern life has become a pervasive market, where our daily activities, from travel to dating, are shaped by a 'libidinal capitalism.' Author Amador Fernández-Savater argues that this system, while promising happiness, actually generates widespread suffering through precarity, debt, and psychological distress. He questions why right-wing movements effectively channel this despair, while left-wing strategies fall short. The book ultimately seeks to understand if our collective unease can be transformed into a powerful force for social change.