Skip to content

Candidates, consultants, and campaigns

Candidates, consultants, and campaigns

the style and substance of American electioneering
Politics & Society
Pages
272
Published
1988
Language
English

Synopsis

This book offers an in-depth look at the intricate world of political campaigns in the United States. It explores the roles of candidates and consultants, detailing the strategies and tactics employed in electioneering. Readers will gain insight into the mechanics of modern political contests.

Prose complexity
7/10

Vibe

InformativeIntellectual

Genres

Politics & Society

About the author

F
Frank I. Luntz

Frank I. Luntz is a pollster and communications strategist who specializes in the power of language. He is best known for Words That Work, which examines how specific phrasing shapes public opinion and business outcomes. His writing focuses on the practical application of messaging in everyday life.