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Joanna PennBusiness
Businessplan für Autoren
Businessplan für Autoren is the German-language edition of Joanna Penn's guide to treating a writing career like a business. Aimed at both fiction and non-fiction authors -- including those earning income from related products or services -- the book walks through building a personal author business plan step by step: setting financial and creative goals, breaking them into an achievable timeframe, and tracking progress.
Drawing on Penn's own experience as a bestselling indie author and founder of The Creative Penn, the book is meant as a practical planning tool rather than general inspiration, useful for authors just starting out as well as those with an established but unstructured author business.
The book provides a structured framework that guides you through the process of defining your author brand, setting financial goals, and developing a marketing strategy, with a final section dedicated to breaking these concepts down into actionable, time-bound steps.
The content is designed to be applicable to both fiction and non-fiction writers, regardless of whether they are just starting out or are already established in their careers.