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Branding iron

Branding Lessons from the Meltdown of the US Auto Industry
Pages
280
Published
2006
Language
English

Synopsis

This book delves into the world of automobiles, exploring the significance of brand names and their impact within the competitive automobile industry. It examines the role of trademarks in shaping consumer perception and market presence. The text offers insights into the strategies and challenges faced by companies in this dynamic sector.

About the author

C
Charlie Hughes

Charlie Hughes is the author of tense thrillers including Close to Midnight, Body and Blood, and Branding Iron. They also share practical expertise in guides like Growing Herbs at Home and Foraging.