M
Martin Lindström
Martin Lindström is the author of the international bestseller Buyology. He's known for his insightful explorations into consumer behavior and marketing.
Brandchild
Brandchild
- Pages
- 321
- Published
- 2003
- Language
- English
Synopsis
Brandchild explores the complex relationship between global children and brands, drawing on the world's most extensive study of tween attitudes and behaviors. This book summarizes groundbreaking research and decades of marketing experience to reveal the true drivers of kids' trends, examining their life priorities, hopes, and dreams. It offers practical advice and over 50 previously unpublished case studies, proposing innovative strategies for marketing to this young, influential audience.