Brand power built in: how tech products really win hearts and minds

"Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you build in brand power from the start, you don't just build better products and experiences, you create a far more valuable business.

That's the hidden opportunity most companies miss. Written for founders, product builders, marketers, business leaders, and anyone driving innovation and growth, Brand Power Built In gives you the insider playbook to win customers' hearts and minds from day one and across the entire product journey"-- Provided by publisher.