Atomic Attraction

Atomic Attraction is a self-help guide for men who want to become more desirable to women. Christopher Canwell draws on more than 120 scientific studies and 40 real-life case studies to ask what turns women on and what makes them choose one man over another.

The book treats attraction as something that can be learned and practised. One of its claims is that attraction grows less from comfort and safety than from discomfort and anxiety. It sets out to show the reader how to start attraction, build it and keep it going.

The practical topics are wide. They include how to use body language, how to create instant attraction, and how to raise what the book calls sexual market value. Two chapters-style areas deal with attraction through text messages and social media. Others cover keeping a girlfriend or wife interested and maintaining attraction in long-term relationships.

The approach is direct and instructional, written to the reader as a man seeking dating advice, with research findings backed by worked examples. It suits men who want a research-based manual on attracting and keeping a partner, whether single or already in a relationship.