APE, author, publisher, entrepreneur

After a frustrating experience with traditional publishing, Guy Kawasaki decided to self-publish his next book. He quickly discovered that the process was confusing and complex. Teaming up with tech expert Shawn Welch, Kawasaki wrote APE to guide aspiring authors through self-publishing. The book argues that by mastering the roles of author, publisher, and entrepreneur, writers can achieve greater success than with traditional methods.