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Al Ries
Al Ries is a marketing strategist who writes about business and brand development. He is the author of books such as The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR.
11 Immutable Laws of Internet Branding
Synopsis
This book outlines eleven fundamental principles for building and maintaining a strong brand presence on the internet. It provides strategic insights into how businesses can effectively navigate the digital landscape to establish a lasting and impactful brand identity. Readers will learn timeless laws that apply to online marketing and branding success.