David A. Lax
David A. Lax
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About
David A. Lax is the author of "Negociación tridimensional," a key text for understanding negotiation from a unique perspective. His writing offers practical insights into strategic business discussions.
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Business Economics Management Non-Fiction
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Frequently asked questions
David A. Lax is widely recognized for his work in negotiation theory, particularly for co-developing the concept of "3D Negotiation" which emphasizes the importance of setting up the negotiation process itself.
